New models help drive Citroen and DS to success

The new Citroen C3, with almost 40,000 sales already since its launch in November, is spearheading the drive to yet further sales success for Citroen in 2017.

Of all the orders placed, almost 50% were for the highest trim level and 75% for the two-tone versions, reflecting the passion these exciting yet sensible family cars are igniting in buyers.

In addition to new launches during the year, including New Dispatch and its SpaceTourer multi seat derivative, plus New C3), Citroen's momentum was sustained particularly by the C4 Picasso, the benchmark in people carriers, renewed in September (sales of 109,000) and also by the continued success of the Berlingo LCV, the second best-selling small van in Europe.

With a range that has been renewed over 12 months, the DS brand is taking its place in the premium segment. The DS 3 stands among the top three best-selling premium city sedans in Europe, the DS 4 Crossback represents 34% of sales of the DS 4 and DS 4 Crossback duo, and 81% of sales of the DS 5 are the high-end versions.

In Europe, the PSA Group (parent company of Citroen and DS Automobiles) sales were 1,930,000 vehicles, a growth of 3.6% in 2016. Citroen saw growth of 4.3%, recording its best sales volume for five years (762,000 units). The DS brand continues to develop its dedicated network with 112 DS Stores and DS Salons, as well as the first DS Urban Store, located in the heart of the prestigious Westfield shopping centre in London, inaugurated on 1 December 2016.