New President takes DS 7 on its first public outing

The New DS 7 CROSSBACK fulfilled a very special duty on its first public outing, conveying the new President of the French Republic, Emmanuel Macron, on his first public outing.

The all-new DS 7 CROSSBACK is the very latest model from DS Automobiles, was revealed just two months ago and going on sale early next year. This “Presidential” DS 7 CROSSBACK has been specially-personalised with an opening roof so the President could greet the crowd on the Champs-Elysées.

With this historic moment, the DS brand, which embodies both French know-how and innovation in the automotive industry, is pursuing the tradition of being the official car manufacturer of the French presidency. DS models are emblematic and have historical provenance, having been used many times on similar symbolic occasions with the 5th Republic.

The “Presidential DS 7 CROSSBACK” was finished in a sumptuous Ink Blue paint and features a custom-made opening roof, French Republic signature badging and a Tricolour flag holder.

While UK owners won’t get such detail (the neighbours will notice you soon enough without the need for you to wave to them through the roof!) the Presidential car did feature some of the new items that will become available with this vehicle such DS ACTIVE SCAN SUSPENSION, the 21st century DS suspension system which uses a camera to anticipate any bumps and undulations in the road surface to ensure the President and future occupants of this vehicle can enjoy a serene ride experience.

Discover more about DS Automobiles and the spirit of avant garde at your nearest Wilmoth dealership (you don’t have to win any type of election to travel in a DS).