DS 7 Crossback – Spirit of DS raised to a stunning new level

DS Automobiles has released first details of the new DS 7 Crossback, based on the Wild Rubis concept vehicle but lifting the SUV to a new level thanks to intricate attention to detail.

Launching with La Première limited edition, available to review online via the DS brand website: www.DSautomobiles.co.uk, customers can simply follow the step-by-step guide as part of the online discovery of this exciting new car. Customers will be able to configure their specific vehicle (their choice of body colour, equipment, powertrain, etc.) and those who reserve La Première will be kept progressively informed before taking delivery.

Of course, orders for this outstanding new SUV, which has unbelievable attention to detail and style, can be placed through the Freeborn DS dedicated sales team and we will be happy to guide you through the amazing ways in which you can make DS 7 your own.

DS 7 Crossback La Première bristles with the latest technologies that will subsequently be available across the range: DS CONNECTED PILOT - paving the way for autonomous driving through Adaptive Cruise Control and Land Positioning Assist systems, DS NIGHT VISION - considerably improving visibility for driving at night, and DS ACTIVE SCAN SUSPENSION - the 21st century DS suspension system that uses a camera to anticipate bumps and undulations in the road for optimising ride comfort.

To ensure optimised dynamic performance, DS 7 Crossback La Première is available with a choice of the two most powerful engines in the range: BlueHDi 180 S&S and THP 225 S&S, mated to the latest new-generation Efficient Automatic Transmission with 8-speeds (EAT8).

La Première stands out for its chic, exclusive styling: an elegant, charismatic allure in Cumulus Grey, Pearl White, or Perla Nera Black contrasting with unique Nappa leather upholstery in a shade called Art Rubis, for a deep, warm effect. The refined watch strap design of the seats is accentuated by pearl top-stitching, and the Nappa leather features a patina effect. Further, the B.R.M timepiece displays the colours of the interior environment, while the dashboard and protective floor mats carry the name of the limited edition.

Reflecting an obsession with detail, touches of the characteristic Art Rubis shade can be seen on the vehicle’s exterior, on the DS monogram badging at the front, the badges on the side, and even on the sculpted PARIS 20-inch alloy wheels.

DS 7 Crossback is immediately recognisable, by day or by night, from the front and from the rear. Resembling faceted jewels, the LED modules of the DS ACTIVE LED VISION headlamps emit a purple light when DS 7 Crossback is unlocked, before pivoting by 180°. The distinctive effect is visible by day or night, whether the vehicle is moving or stationary. The brand's instantly recognisable light signature is emphasised by the vertical beads of the daytime-running lights, combined with the scrolling indicators. As for the rear, each light is a full LED made up of illuminated scales. The lighting designers used advanced laser engraving technology to design this unique signature, referred to as DS 3D REAR LIGHTS, and achieve exceptional precision.

The ‘style’ aspect of the car is also reflected in the interior, with two 12-inch screens positioned at the heart of the cabin. The first is an innovation in the world of SUVs: it works with the navigation system as well as managing the multimedia interface, MirrorScreen and DS CONNECT functions. The second is a screen that can be personalised and is dedicated to the digital instrument cluster.

Potential customers are encouraged to make reservations early since this limited edition is only available to order between 7 March and 31 December 2017. Talk to the Freeborn DS specialists without delay!